WATCH: College Humor explains every tech commercial ever
"I'm looking for a commercial set to an indie rock song — one that uses a lot of accordion"

Confession time: I love tech commercials!

I love how Apple's ad team could teach an advanced college course in the Art of Sap. I love how Microsoft still hilariously tried to ride the Glee train four whole years after the show premiered. And I love that tech commercials are all so derivative that you could plot the basic formula out on a whiteboard — which is basically what College Humor does here in its latest short sketch, "Every Tech Commercial Ever."

It's great. I found myself asking, "Yeah! Why is every tech commercial set to a middling indie rock soundtrack?" Now my subconscious is forever associating Vampire Weekend with HP Photosmart Printers which, let's be real, isn't really a good thing for either of them.

Chris Gayomali is the science and technology editor for Sometimes he writes about other stuff. His work has also appeared in TIME, Men's JournalEsquire, and The Atlantic.


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