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LISTEN: Justin Timberlake's relentlessly hyped 'TKO'
The long-awaited second single from The 20/20 Experience: 2 of 2 has finally dropped
 

Justin Timberlake has always been a savvy self-promoter, but the run-up to the the release of "TKO" — a new single from his upcoming album The 20/20 Experience: 2 of 2 — may be his masterpiece. A month ago, Timberlake posted the album's full track list in an Instagram video:

But it wasn't until September 16 that Timberlake took to Twitter to tease that a second single, following the July release of "Take Back the Night," was a possibility:

Would fans ever get the single that Timberlake was oh-so-subtly teasing? Yesterday, Timberlake returned to Instagram to drum up more buzz for "TKO" with a series of pictures and videos:

After all that, what's "TKO" like, anyway? After an extremely unpromising opening in which guest and producer Timbaland repeatedly raps "she killed me with that coochie-coo," the song evolves into a catchy but pointlessly overlong dance track. It's a song that will undoubtedly get a lot of club play, though it doesn't quite live up to the hype — but then again, what could?

 
Scott Meslow is the entertainment editor and film and television critic for TheWeek.com. He has written about film and television at publications including The AtlanticPOLITICO Magazine, and Vulture.

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