Justin Bieber's new album won't be out until December 9 — but thanks to his obnoxious "Music Mondays" partnership with iTunes, any Beliebers who simply can't wait for the formal release can simply assemble it piece by piece over the next 10 weeks. Every Sunday night at midnight, Bieber will make a new song available for $1.29. This week, it's "Heartbreaker."
The Biebs, as is his custom, marked this momentous event with a barrage of tweets:
Ready? pic.twitter.com/MFweI423bN— Justin Bieber (@justinbieber) October 6, 2013
The real pitch behind Bieber's new album is the idea that listening to these new songs will be like looking into Bieber's journal — an idea that will surely appeal to the pop star's famously obsessive fan base.
And now that it's finally here, what insight does the first of these "journal entries" contain? According to Bieber, "Heartbreaker" is "a song for people going through a heartbreak." Illuminating!
Lyrical insights aside, the song is an utterly generic R&B slow jam that does Bieber's high tenor voice no favors. But if you're underwhelmed by "Heartbreaker," let the Biebs himself reassured you:
Each week the songs get better #musicmondays— Justin Bieber (@justinbieber) October 7, 2013
So check back in to Bieber's YouTube channel sometime in early December, when he finally decides to release his best song to we unwashed masses.
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- The amazing resurrection of Mitt Romney
- 7 grammar rules you really should pay attention to
- The real reason conservatives should be outraged that police killed a white youth
- Why the West should let Russia have eastern Ukraine
- The dangers of our passionless American life
- What would a U.S.-Russia war look like?
- Even critics of the euro didn't see this coming
- Why you should stop believing in evolution
- 8 ways you're probably overspending without even realizing it
- Your literary playlist: A guide to the music of Haruki Murakami
Subscribe to the Week