It seems Google is putting that massive marketing budget behind the Moto X to good use.
What you're about to watch isn't an interactive online ad; it takes place inside the confines of a good old-fashioned magazine. Made of paper.
The new spot, featured in select copies of the January edition of Wired, will sport a first-of-its-kind touch interface that allows you to cycle through different colors of the Moto X at the press of a button, like so:
Pretty killer, right?
Ostensibly, it's meant to shuffle potential customers over to the Moto X's Motomaker, a customization website that allows you to tailor and order one of the phones to suit your exacting tastes. This ad is making its rounds just as Motorola added an option to install a long-awaited wood-panel back for an extra $100.
And thanks to the phone's touch-less controls and smart, intuitive internal sensors that automatically respond to your needs depending on where you are and what you're doing, the Moto X is widely considered one of the most innovative — and arguably the best — phones of 2013. My suspicion is that your average Wired reader already know this. But a little more attention couldn't hurt.
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- How to be the most productive person in your office — and still get home by 5:30 p.m.
- How our botched understanding of 'science' ruins everything
- 43 TV shows to watch in 2014
- 10 things you need to know today: September 23, 2014
- The science of sex: 4 harsh truths about dating and mating
- 6 things the happiest families all have in common
- 4 simple steaks you can cook in a pan
- Does solar energy have a battery problem?
- Why does Fareed Zakaria still have a job?
- 7 tips for keeping your man (from the 1950s)
Subscribe to the Week