- badvertising March 5
Irish gambling firm Paddy Power has the dubious honor of having the most-complained about advertisement — ever. It turns out a campaign featuring a picture of Oscar Pistorius next to an Academy Award statue with the blurb, "It's Oscar Time. Money back if he walks," wasn't the firm's smartest idea.
According to the UK's Advertising Standards Authority, the campaign garnered 5,200 complaints before Paddy Power was forced to pull the ad. While the ASA usually lets a campaign run for its allotted time while it conducts an investigation, the public's backlash forced them to take the "unusual step" of telling the company to end the campaign immediately. The ASA is examining if the ad is "offensive for trivializing issues surrounding a murder trial, the death of a woman, and disability."
Paddy Power says it was a one-off ad that only appeared in one newspaper in tandem with Sunday's Oscar show. -- Jordan Valinsky
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- How U.S. special forces are preparing for the worst-case scenario in North Korea
- 7 things the world's happiest people do every day
- Why you should really take a nap this afternoon, according to science
- Why Israel can no longer let the Palestinian Authority be responsible for security in the West Bank
- Why you shouldn't eat dog. Not even once.
- What would a U.S.-Russia war look like?
- 7 grammar rules you really should pay attention to
- Why charity can't solve society's deepest problems
- The safest seats are at the back of the plane — and 5 other surprising facts about airline crashes
- How social conservatives became a minority in need of protection
Subscribe to the Week