- Say it ain't so March 20
Pepsi scared the hell out of London commuters this morning by tricking them into thinking they were seeing meteor explosions, tigers on the loose, and an alien abduction on their city streets. The beverage company outfitted a bus stop with augmented-reality technology to give riders the illusion that they were looking through a window.
But they weren't.
Pepsi overlaid the live feed of the street with bizarre animations, like a man floating away holding balloons and giant robots attacking innocent Londoners. It obviously didn't take long for people to realize the trick. And, like all good viral campaigns, it was caught on tape. --Jordan Valinsky
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- Here comes the Pentagon's newest space plane
- 43 TV shows to watch in 2014
- Extreme haunted houses: Inside Halloween's most terrifying new trend
- 3 horrific inaccuracies in Homeland's depiction of Islamabad
- How to be the most productive person in your office — and still get home by 5:30 p.m.
- Did the media get Ferguson wrong?
- This week I learned the surprisingly dark origins of the Nobel Prize, and more
- America's anti-feminist mega-corporations' toxic disregard for women must stop
- What the Middle Ages can tell us about the GOP's big charity myth
- The U.S. is about to sell weapons to Vietnam. That's bad news for China.
Subscribe to the Week