- Say it ain't so March 20
Pepsi scared the hell out of London commuters this morning by tricking them into thinking they were seeing meteor explosions, tigers on the loose, and an alien abduction on their city streets. The beverage company outfitted a bus stop with augmented-reality technology to give riders the illusion that they were looking through a window.
But they weren't.
Pepsi overlaid the live feed of the street with bizarre animations, like a man floating away holding balloons and giant robots attacking innocent Londoners. It obviously didn't take long for people to realize the trick. And, like all good viral campaigns, it was caught on tape. --Jordan Valinsky
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- Why you should stop believing in evolution
- How Israel's hawks intimidated and silenced the last remnants of the anti-war left
- The real lesson of Rick Perry's mug shot
- Welcome to the age of ambivalent feminism
- Why China thinks it could defeat the U.S. in battle
- The secret to handling pressure like astronauts, Navy SEALs, and samurai
- What the 'death of the library' means for the future of books
- How Republicans could win back Silicon Valley
- What you need to know before you support the police in Ferguson
- The Catholic case for military strikes in Iraq
Subscribe to the Week