- Say it ain't so March 20
Pepsi scared the hell out of London commuters this morning by tricking them into thinking they were seeing meteor explosions, tigers on the loose, and an alien abduction on their city streets. The beverage company outfitted a bus stop with augmented-reality technology to give riders the illusion that they were looking through a window.
But they weren't.
Pepsi overlaid the live feed of the street with bizarre animations, like a man floating away holding balloons and giant robots attacking innocent Londoners. It obviously didn't take long for people to realize the trick. And, like all good viral campaigns, it was caught on tape. --Jordan Valinsky
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- 13 Urban Outfitters controversies
- 43 TV shows to watch in 2014
- 6 things the happiest families all have in common
- This is how the U.S. thinks China could invade Taiwan
- The science of sex: 4 harsh truths about dating and mating
- Why you should stop believing in evolution
- Can we lead spiritually fulfilling lives without religion?
- Surviving a plane crash
- Confessions of a hotel insider
- Obama knows he can't really 'defeat' ISIS. Americans need to wake up to that reality, too.
Subscribe to the Week