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  • badvertising    March 28 
British Airways is sorry for running poorly timed 'discover the Indian Ocean' ad

British Airways is apologizing for a poorly timed advertisement encouraging people to "escape the commute and discover the Indian Ocean." The airline displayed the digital billboards in a busy London Underground station just days after it was determined that missing Malaysia Airlines flight 370 most likely crashed in the Indian Ocean.

The airline confirmed the ads are real and the campaign predated the crash. "We are very sorry for any offense caused, and the advertising is being withdrawn," a British Airways spokesman said. "This campaign was planned some months ago and we recognize that its appearance at this time is inappropriate." --Jordan Valinsky

 
 
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