- March Madness April 1
The NCAA is a massively profitable business; its March Madness TV deal is worth $10.8 billion alone. And to ensure that profitability, the NCAA has a bunch of strict rules to protect its bottom line, such as its ban on college athletes making any money off their own labor.
But the association's heavy-handed enforcement of its rules goes beyond that, extending all the way to mugs covered in tiny little cats. Yes, the NCAA bans all unofficial cups from tournament games that do not, as The Wall Street Journal's Jason Gay puts it, feature the logo of a "Prominent Hydration Drink." So Gay, thinking the rule was ridiculous, decided to "wage a tiny protest against the NCAA by bringing my kitty cat beverage holder" to cover Sunday's game between Michigan State and UConn.
NCAA has very strict rules for NCAA-only cups at March Madness. I have brought my cat mug. Stay tuned. pic.twitter.com/jEi3Q0e6ry— Jason Gay (@jasonWSJ) March 30, 2014
A tournament official eventually noticed and confiscated the mug, though Gay got it back after the game. That may seem coldhearted, but the NCAA has a solid case in its defense: It's a slippery slope from cat mug to dog stein, which then leads inexorably toward shopping cart full of Big Gulps.
Read Gay's whole hilarious, harrowing encounter here.- -
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- How I lost all my money
- Diagnosing the Home Alone burglars' injuries: A professional weighs in
- How academia's liberal bias is killing social science
- 43 TV shows to watch in 2014
- How to make the ultimate grilled cheese
- How to be the most productive person in your office — and still get home by 5:30 p.m.
- Why Pakistan won't hunt down the terrorists within its borders
- George W. Bush 'ran the country like a cable network,' and other political insights from Chris Rock
- How Wall Street is chipping away at reform
- A brief history of the Christmas present
Subscribe to the Week