- March Madness April 1
The NCAA is a massively profitable business; its March Madness TV deal is worth $10.8 billion alone. And to ensure that profitability, the NCAA has a bunch of strict rules to protect its bottom line, such as its ban on college athletes making any money off their own labor.
But the association's heavy-handed enforcement of its rules goes beyond that, extending all the way to mugs covered in tiny little cats. Yes, the NCAA bans all unofficial cups from tournament games that do not, as The Wall Street Journal's Jason Gay puts it, feature the logo of a "Prominent Hydration Drink." So Gay, thinking the rule was ridiculous, decided to "wage a tiny protest against the NCAA by bringing my kitty cat beverage holder" to cover Sunday's game between Michigan State and UConn.
NCAA has very strict rules for NCAA-only cups at March Madness. I have brought my cat mug. Stay tuned. pic.twitter.com/jEi3Q0e6ry— Jason Gay (@jasonWSJ) March 30, 2014
A tournament official eventually noticed and confiscated the mug, though Gay got it back after the game. That may seem coldhearted, but the NCAA has a solid case in its defense: It's a slippery slope from cat mug to dog stein, which then leads inexorably toward shopping cart full of Big Gulps.
Read Gay's whole hilarious, harrowing encounter here.- -
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- How the South's ugly racial history is haunting ObamaCare
- 43 TV shows to watch in 2014
- If Democrats abandon immigration reform after Tuesday's likely loss, they will turn 2016 into a debacle
- The real story behind Deliver Us From Evil
- How to be the most productive person in your office — and still get home by 5:30 p.m.
- What if Leo Strauss was right?
- 6 things the happiest families all have in common
- Feast your eyes on this beautiful linguistic family tree
- Beware of Splenda: The backlash against artificial sugars
- How to live a long life, according to science
Subscribe to the Week