- This is a big deal April 7
Adweek magazine is applauding this PSA against texting and driving for not softening the truth. The ad, produced by The Tombras Group for the National Highway Traffic Safety Administration, was released last week, in time for National Distracted Driving Awareness Month.
While the U.S. has produced other "don't text and drive" PSAs — such as AT&T's "Don't text and drive" documentary — most of these ads omit or fade out the jarring scenes. The Tombras Group's 30-second ad, which Adweek calls "straightforward" and "brutal," proves just how emotionally powerful a frank PSA can be.
Watch the ad below, and be warned that there is some violence. --Kaitlin Roberts
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- Why Mitt Romney is perfectly poised for a comeback in 2016
- Why is the West so afraid of Islam?
- What would a U.S.-Russia war look like?
- Here's the schedule very successful people follow every day
- The Nazi smart bomb that inspired China's most dangerous weapon
- 8 secrets to steal from power networkers
- How to make classic pulled pork
- Why GOP reformers are bound to fail
- Don't vote for Andrew Cuomo
- The best places to find love — and lust — according to science
Subscribe to the Week