- This is a big deal April 7
Adweek magazine is applauding this PSA against texting and driving for not softening the truth. The ad, produced by The Tombras Group for the National Highway Traffic Safety Administration, was released last week, in time for National Distracted Driving Awareness Month.
While the U.S. has produced other "don't text and drive" PSAs — such as AT&T's "Don't text and drive" documentary — most of these ads omit or fade out the jarring scenes. The Tombras Group's 30-second ad, which Adweek calls "straightforward" and "brutal," proves just how emotionally powerful a frank PSA can be.
Watch the ad below, and be warned that there is some violence. --Kaitlin Roberts
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- The Obama era is over. The presidency continues.
- America created the Islamic State of Iraq and Syria? Meet the ISIS 'truthers'
- What would a U.S.-Russia war look like?
- How American businessmen are ruining American business — and the U.S. economy
- On ISIS, neocons and liberal hawks have a 'boy who cried wolf' problem
- How Harry Houdini escaped death
- 7 grammar rules you really should pay attention to
- What is Molly? Everything you need to know about the party drug
- Why you should stop believing in evolution
- Russia's giant spy ship was a high-tech disaster waiting to happen
Subscribe to the Week