- Nope. April 20
Allow me to answer this one for you CNN: No. No, no, no, no, no. The Ku Klux Klan cannot 'rebrand' itself because it is not only a criminal hate organization, but rather the most infamous criminal hate organization in America.
The overwhelming prima facie case against CNN's inquisitive headline should have been enough for the network to put the kibosh on the article right there, before it got to the appalling lead, "Pointy hats, white robes, crosses burning, bodies hanging from trees." And even CNN, after digging a bit to probe whether the KKK could reinvent itself as a peaceful group opposed to racial harmony, quickly reached the same verdict.
The idea [of rebranding] may sound absurd, but is it conceivable?
No, say top marketing experts, brand gurus and historians — and for many reasons.
The Klan could change its name, get a smooth-talking spokesperson, replace the robes with suits and take off those ridiculous hats, but underneath, people would recognize its message is the same. [CNN]
To recap what happened here: CNN wrote a rage-inducing headline about the KKK that posed a loaded question CNN itself brushed aside almost immediately within the story, thus rendering the whole infuriating mess moot. Journalism students in Clickbait 101, take note.- -
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- 8 secrets to steal from power networkers
- Why Mitt Romney is perfectly poised for a comeback in 2016
- Why is the West so afraid of Islam?
- What would a U.S.-Russia war look like?
- Here's the schedule very successful people follow every day
- How to make classic pulled pork
- The best places to find love — and lust — according to science
- The Nazi smart bomb that inspired China's most dangerous weapon
- Game of Thrones is making a huge mistake by cutting Lady Stoneheart
- Twin Peaks: What the newly revealed 'missing pieces' change about the series
Subscribe to the Week