- Would you like fries with your coffee? May 8
For a few glorious weeks, all was relatively quiet on the fast-food breakfast menu front. Gandalf's "deep breath before the plunge," if you will (…sorry).
Breaking the stalemate is Burger King, who announced this week that it will roll out a "Burgers at Breakfast" initiative by the end of this month. The chain already has a breakfast menu, so instead of trying to develop new products to compete with the Taco Bell-vs.-McDonald's showdown, Burger King is sticking with what it knows, reports actual trade magazine BurgerBusiness.
So: Burger King is literally expanding the hours when one can purchase burger items already on its menus. This is its answer to heated competition between McDonald's and Taco Bell for breakfast-sales supremacy.
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- How to be the most productive person in your office — and still get home by 5:30 p.m.
- What is driving the increasingly weird behavior of the polar jet stream?
- 43 TV shows to watch in 2014
- Christians have no moral rationale for spanking their children
- How our botched understanding of 'science' ruins everything
- The science of sex: 4 harsh truths about dating and mating
- 6 things the happiest families all have in common
- Should you hope to die at 75? Absolutely not.
- Stop hating on cyclists
- Why America should team up with Bashar al-Assad's regime
Subscribe to the Week