- Would you like fries with your coffee? May 8
For a few glorious weeks, all was relatively quiet on the fast-food breakfast menu front. Gandalf's "deep breath before the plunge," if you will (…sorry).
Breaking the stalemate is Burger King, who announced this week that it will roll out a "Burgers at Breakfast" initiative by the end of this month. The chain already has a breakfast menu, so instead of trying to develop new products to compete with the Taco Bell-vs.-McDonald's showdown, Burger King is sticking with what it knows, reports actual trade magazine BurgerBusiness.
So: Burger King is literally expanding the hours when one can purchase burger items already on its menus. This is its answer to heated competition between McDonald's and Taco Bell for breakfast-sales supremacy.
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- 43 TV shows to watch in 2014
- The uncomfortable truth in The Giving Tree
- How to be the most productive person in your office — and still get home by 5:30 p.m.
- Syrian women know how to defeat ISIS
- The one thing the New Atheists get right about religion
- The U.S. government is actually trouncing Ebola. When will it get credit?
- The simple trick to making better decisions in every aspect of life
- Why America needs more billionaires
- Why 2014 may be as good as it gets for the Republican Party
- 5 baffling foreign-language versions of the Fresh Prince of Bel-Air theme song
Subscribe to the Week