- Tech Check May 9
Apple is reportedly on the verge of forking over a mammoth $3.2 billion for hip hop impresario and production legend Dr Dre's Beats Audio, turning Dre into a billionaire and ensuring that nobody will ever forget about him again.
Now, $3.2 billion is a drop in the bucket for Apple, which is sitting on a pile of cash of up to $150 billion. And Apple would get a lot in this deal — namely, Beats' headphone business and its audio streaming service.
Still, as Business Insider's Jay Yarow points out, this is a strange acquisition for Apple, a firm that prides itself on its perfectionism. Although Beats sells a lot of headphones, the headphones are widely panned by critics for their relatively poor sound quality.
And Beats Audio's streaming service is far less popular than market leaders Spotify and Rdio. Many will wonder exactly why Apple chose Beats when they could probably have bought a less trendy competitor for much less.- - John Aziz
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- 43 TV shows to watch in 2014
- 10 things you need to know today: October 25, 2014
- Here comes the Pentagon's newest space plane
- Let us now praise Billy Joel
- 3 horrific inaccuracies in Homeland's depiction of Islamabad
- How to be the most productive person in your office — and still get home by 5:30 p.m.
- Extreme haunted houses: Inside Halloween's most terrifying new trend
- Why the government should pay every American child an allowance
- How foreign aid screwed up Liberia's ability to fight Ebola
- Everything you need to know about the voter ID controversy
Subscribe to the Week