- OK Glass May 9
A man packs a red duffel bag, bids his young wife goodbye, and embarks on a journey from San Francisco to India, where he surprises his mother.
It's a touching video that brought me to tears (shocker!). But as the last card reveals, it's actually a Google-Glass produced short film called Seeds. And before you feel duped and disregard it as just a schmaltzy commercial, the video is actually... impressive.
The first-person perspective feels urgent and personal, as though you are checking your bags at the airport, hailing a rickshaw, dangling your feet off of a fast-moving train, climbing into a canoe, and tapping a sari-clad woman on the back.
Whether the story is real or not doesn't matter. The video allows you to imagine how you might capture the heartwarming moments in your own life. Glass has created similar videos before (there's one called "Marry me [through Google Glass]" that luke-warms the heart). But Glass has learned from its mistakes. Seeds excels by omitting shots of the wearer. You're not reminded of how idiotic you'd look wearing the high-tech headgear. It's marketing brilliance. Watch below for yourself. --Lauren Hansen
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- The U.S. is about to sell weapons to Vietnam. That's bad news for China.
- Why is the Pentagon stuffing caves in Norway full of tanks?
- What the Middle Ages can tell us about the GOP's big charity myth
- An open letter to #brands about Gamergate
- Did the media get Ferguson wrong?
- 43 TV shows to watch in 2014
- 'Having it all' has officially jumped the shark
- The most sensible GOP alternative to ObamaCare comes from a Senate candidate who is almost sure to lose
- Did Republicans overshoot on the Ebola panic?
- Gamergate has backfired spectacularly on its nincompoop perpetrators
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