- OK Glass May 9
A man packs a red duffel bag, bids his young wife goodbye, and embarks on a journey from San Francisco to India, where he surprises his mother.
It's a touching video that brought me to tears (shocker!). But as the last card reveals, it's actually a Google-Glass produced short film called Seeds. And before you feel duped and disregard it as just a schmaltzy commercial, the video is actually... impressive.
The first-person perspective feels urgent and personal, as though you are checking your bags at the airport, hailing a rickshaw, dangling your feet off of a fast-moving train, climbing into a canoe, and tapping a sari-clad woman on the back.
Whether the story is real or not doesn't matter. The video allows you to imagine how you might capture the heartwarming moments in your own life. Glass has created similar videos before (there's one called "Marry me [through Google Glass]" that luke-warms the heart). But Glass has learned from its mistakes. Seeds excels by omitting shots of the wearer. You're not reminded of how idiotic you'd look wearing the high-tech headgear. It's marketing brilliance. Watch below for yourself. --Lauren Hansen
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- 43 TV shows to watch in 2014
- Obama just kneecapped Jeb Bush and Chris Christie's 2016 prospects
- It's official: The religious right is calling it quits
- 10 classic Sesame Street moments we wouldn't show today's kids
- The dangerously childish morality of liberal ObamaCare supporters
- How science is accelerating our search for alien life
- How to be the most productive person in your office — and still get home by 5:30 p.m.
- Why insects are the future of food
- The real story behind Deliver Us From Evil
- The slippery slope of Twitter's attempts to stop harassment against women
Subscribe to the Week