The Bottom Line
McDonaldâ€™s plans to challenge Starbucks head-on by introducing 14,000 in-restaurant coffee bars staffed by baristas . . .
McDonald’s plans to challenge Starbucks head-on by introducing 14,000 in-restaurant coffee bars staffed by baristas, according to internal company documents. McDonald’s expects the coffee bars to add $1 billion a year to its $21.6 billion in annual sales. McDonald’s also aims to be less “condescending” than its Seattle competitor. “A typical Starbucks customer would ask for a Grande Latte; our Baristas need to know that this is a medium size drink,” notes a 2006 memo. (The Wall Street Journal)
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
MOST POPULAR ON THE WEEK
- Diagnosing the Home Alone burglars' injuries: A professional weighs in
- How academia's liberal bias is killing social science
- 43 TV shows to watch in 2014
- How to make the ultimate grilled cheese
- George W. Bush 'ran the country like a cable network,' and other political insights from Chris Rock
- 10 things you need to know today: December 21, 2014
- How to be the most productive person in your office — and still get home by 5:30 p.m.
- Why Pakistan won't hunt down the terrorists within its borders
- How Wall Street is chipping away at reform
- How I lost all my money
Subscribe to the Week