“What could Burger King's PR people be thinking?” asked Marion Nestle in The Daily Green. The fast-food chain “spent a fortune to go to the ends of the earth and ask people who supposedly had never eaten a hamburger”—Whopper virgins, Burger King calls them—what kind of burger is best. (click here for the Burger King video) It’s hard to say “what’s worse”—the junk science, or the “offensiveness” of the whole concept.
But, as an advertising strategy, this could be a stroke of genius, said the advertising blog The Future of Ads. “If you believe that there is no such thing as bad publicity, then the sheer number of times that Whopper Virgins has already been mentioned in the press” is reason enough to call this campaign a success.
For Burger King, maybe, said Derrick Jackson in The Boston Globe. But what about the unsuspecting “guinea pig villagers” who, wearing local garb, are asked to eat this slop? This is just the most overt example yet of how America’s fast-food giants are trying to “colonize the farthest reaches of the world” with an unhealthy Western diet bulging with fat, sugar, and salt.
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- Why you shouldn't eat dog. Not even once.
- How U.S. special forces are preparing for the worst-case scenario in North Korea
- Why Israel can no longer let the Palestinian Authority be responsible for security in the West Bank
- Here's the schedule very successful people follow every day
- I hate Ayn Rand — but here's why my fellow conservatives love her
- What would a U.S.-Russia war look like?
- 10 things you need to know today: July 25, 2014
- 7 grammar rules you really should pay attention to
- How social conservatives became a minority in need of protection
- Why are so many parents being arrested?
Subscribe to the Week