We have a winner, said Bruce Horovitz in USA Today. According to our Ad Meter, viewers preferred the Doritos commercial—featuring the now-famous crystal ball—more than any other ad that aired during this year’s Super Bowl (watch it here, via YouTube). And it wasn’t even Madison Avenue that came up with it—“it was two unemployed brothers from Batesville, Ind.” who created the spot for an online contest.
In my book, said Jennifer Wells in the Globe and Mail, Audi’s ad was the best (watch it here, via YouTube). First of all, it featured Jason Statham of The Bank Job and Crank fame, who is “admired by men and women alike, thus marketing gold.” Secondly, Audi wasn’t afraid to take on the competition, having both the Mercedes and BMW in the ad crash. To top it off, the styling was “spot-on.”
Well, if you go by TiVo’s numbers, said James Callan in Bloomberg, GoDaddy.com’s “Enhanced” commercial—a parody of a congressional hearing—captured the most people’s attention (watch it here, via YouTube). That ad more than any other was rewound and watched again—not too surprising, since it features “women in tight, low-cut tops.”
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- Russia is stealthily threatening America with nuclear war
- 6 things the happiest families all have in common
- The science of sex: 4 harsh truths about dating and mating
- 43 TV shows to watch in 2014
- 13 Urban Outfitters controversies
- Is 'feminism' just another word for 'liberalism'?
- Why you should stop believing in evolution
- If Scotland leaves the union, is Northern Ireland next?
- What political elites don't understand about Scotland's push for independence
- This is what happens when Republicans actually enact their radical agenda
Subscribe to the Week