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Rise of the ‘daddy blogger’
Stay-at-home dads have come a long way since “Mr. Mom,” but are they any match for the powerful “mommy bloggers”?
 

The Internet might be the best thing that’s happened to stay-at-home dads since Michael Keaton’s “Mr. Mom,” said Sarah Boesveld in Canada’s Globe and Mail. Men are getting laid off faster than women, and many “unemployed fathers have been hitting up daddy blogs”—or better yet, writing them—to help them transition into a sphere “dominated by moms.”

Daddy-bloggers are great at giving stay-at-home dads advice and support, said Steven Hodson in The Inquisitr, but they’re no match for the raw, market-moving power of the mommy-bloggers, whose “ire” has burned more than one company. And that’s alright. Mommy blogs gave voice to a group of “under appreciated or just ignored” women, while many daddy-bloggers see their blogs as a “temporary way station” to being breadwinners again.

Poor dads will never be “drunk on power” like I am, as a soon-to-be mommy-blogger, said Toni Fitzgerald in the Cumberland, Pa., Sentinel. As any marketer will tell you, mommy bloggers are “the new hot group to be in,” since moms trust fellow moms’ advice on what to buy. But all parent bloggers face the same “irony”: making time to be a mommy or daddy blogger takes you away from the “thing that qualifies you to be one, parenting.”

 

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