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'Inglourious Basterds' and the future of the Weinsteins
Why Quentin Tarantino's box office win "may not be enough to save" the Weinstein Co.
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ob and Harvey Weinstein may have the number one movie in America right now, said Lauren A. E. Schuker in The Wall Street Journal, but their "studio's financial troubles" are far from over. The Weinstein Co. produced/Quentin Tarantino directed anti-Nazi war movie Inglourious Basterds (watch the trailer) hauled in $37.6 million in its opening weekend, but the Weinsteins co-own "the $65 million film with Universal Pictures, so it will only reap half the profits." That "may not be enough to save" the Weinstein Co., which "has struggled to stay afloat in recent months."

Don't worry about the Weinsteins, said Sharon Waxman in The Wrap. Inglourious Basterds "beat even the highest box office projections by more than $10 million," and when it came to marketing the film, the Weinstein Co. "hit it out of the park." They sold the movie on Brad Pitt's super stardom and Quentin Tarantino's "slice-and-dice reputation," and "shrewdly invited top Twitterers" to the premiere to get the word out. And "exit polls were high," so "score one for good story-telling."

Inglourious Basterds "scored Tarantino his best North American opening since the $25.1 million earned by Kill Bill Vol 2.," said Nikki Finke in Deadline Hollywood Daily, and "there was stiff competition for male moviegoers from the Peter Jackson indieprod District 9." (watch the trailer) But box office analysts are predicting "a 70% drop for Inglourious Basterds next weekend," so the Weinsteins "aren't out of the weeds" yet.

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