Lifestyle
5 hotels marketing to kids
Hotels are wooing tiny customers — and their parents — with rooms modeled on Barbie, Shrek, and Dora the Explorer
posted on May 3, 2011, at 3:10 PM
Photo: Gaylord Hotels
At Disney World's Port Orleans Resort, Disney is converting 512 hotel rooms into princess-themed quarters with ornate decor, beds with fiber-optic special effects on the headboards, and, quite possibly, a premium price tag. Meanwhile, rival fairy-tale maker DreamWorks recently inked a deal with Gaylord Hotels to put its animated characters, like Shrek and Po the Panda, "front and center" in Gaylord's hotels. It's all part of a growing trend of hotels targeting kids with elaborately themed lodgings that nod to their favorite toys and characters. Here, five hotels already doing just that.
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