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5 hotels marketing to kids
Hotels are wooing tiny customers — and their parents — with rooms modeled on Barbie, Shrek, and Dora the Explorer
 
Gaylord Hotels are revamping their rooms with kids in mind, using DreamWorks themes like Shrek. But they're not the first hotel chain to tap kids' influence on parents' vacation choices. Gaylord Hotels

At Disney World's Port Orleans Resort, Disney is converting 512 hotel rooms into princess-themed quarters with ornate decor, beds with fiber-optic special effects on the headboards, and, quite possibly, a premium price tag. Meanwhile, rival fairy-tale maker DreamWorks recently inked a deal with Gaylord Hotels to put its animated characters, like Shrek and Po the Panda, "front and center" in Gaylord's hotels. It's all part of a growing trend of hotels targeting kids with elaborately themed lodgings that nod to their favorite toys and characters. Here, five hotels already doing just that.

 

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