RSS
Presidential campaign slogans: A visual history
"Change" worked for President Obama in 2008. Now he's trying "Forward." What catchphrases have other candidates used to win the White House?
 
Presidential campaign slogans: A visual history John Gress/Getty Images

Only time will tell whether "Forward" will prove as iconic a motto for Barack Obama in 2012 as "Change" was in 2008. And "Forward" might not even last. After all, Team Obama has tried and abandoned several other slogans, including "Winning the Future," "We Can't Wait," "An America Built to Last," and "We Don't Quit." Here, a historic look back at other candidates' memorable (or forgettable) presidential campaign slogans:

 

THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER

Subscribe to the Week