Mark Zuckerberg's social network launched its relentlessly gabbed-about IPO on Friday, selling Facebook shares for $42 a pop. That values the 900-million-user-strong social network at more than $100 billion — more than venerable business behemoths Disney, McDonald's, and Kraft. Is Facebook stock hopelessly overhyped — especially considering that big-spending GM believes advertising on Facebook is worthless?
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