3 reasons Laurent Potdevin was the right choice for Lululemon CEO

The ex-TOMS exec is a yoga devotee with a history of working with wacky founders

The changes follow a year of missteps for the company. In March, Lululemon recalled thousands of black yoga pants, after customers complained they could see through the company's signature Luon fabric — a snag that cost Lululemon tens of millions in revenue. The trouble continued when customers continued to complain that the pants were pilling, and came to a head in a November, when Wilson told Bloomberg TV, "Some women's bodies just don't actually work" for the pants. And, "It's really about the rubbing through the thighs, how much pressure is there over a period of time." His comments drew predictable criticism from women's groups and bloggers, and a thrashing from Stephen Colbert.

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Carmel Lobello is the business editor at TheWeek.com. Previously, she was an editor at DeathandTaxesMag.com.