In a doll-eat-doll world, Barbie just won't die

After four straight quarters of steep declines, Barbie sales are back up…slightly.

Barbie
(Image credit: (CC BY: Tracheotomy Bob))

While much of the retail industry is struggling under low demand, Mattel, the world's largest toy company, beat profit estimates for the third quarter, thanks to three lines of dolls: The mini-me American Girls, the freaky Monster Highs, and the iconic Barbies.

Revenue for Mattel rose six percent to $2.21 billion, beating Wall Street's expectation of $2.17 billion, and sending shares up four percent. In addition, the company said it would pay a cash dividend of 36 cents a share this quarter.

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Carmel Lobello is the business editor at TheWeek.com. Previously, she was an editor at DeathandTaxesMag.com.