Is online porn and food delivery a match made in marketing heaven?

Eat24's recent campaign shows porn is a great way to rev up appetites for takeout

Eat24
(Image credit: (Facebook.com/eat24))

It's not unusual in pornography for a pizza delivery guy to show up at just the right time with an "extra sausage deep dish." But in the real world, delivery food and sexy times do not blend as flawlessly. At least they didn't until Eat24, an online food delivery service, discovered pornographic websites and takeout go together like whips and fuzzy handcuffs. Since rolling out carefully crafted banner ads on porn sites a few weeks ago, Eat24 has seen instant spikes in traffic and sales.

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Emily Shire is chief researcher for The Week magazine. She has written about pop culture, religion, and women and gender issues at publications including Slate, The Forward, and Jewcy.