Instagram grows up: What adding photo tags means for business

It's a big win for marketers

Instagram
(Image credit: Screen shot)

Instagram, the world's leading chronicler of embarrassing teen culture, is finally growing up. On Thursday, the service introduced a new feature called "Photos of You," which is basically its fancy way of saying you can now tag your friends in photos. "When you upload a photo to Instagram, you're now able to add people as easily as you add hashtags," the company writes in a blog post. "Only you can add people to your photos, so you have control over the images you share."

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Chris Gayomali is the science and technology editor for TheWeek.com. Previously, he was a tech reporter at TIME. His work has also appeared in Men's Journal, Esquire, and The Atlantic, among other places. Follow him on Twitter and Facebook.