Say cheese! A new photo app called Pixtr is coming soon to iPhone and Android, and promises to give imperfect ol' you a digital facelift by airbrushing out the ugly. Greasy pimples? Zapped! Wish your face had softer curves? The app does that, too. It's Photoshop without the hassle. You get the cover-star treatment while (hopefully) leaving all of your limbs intact.
Pixtr is the brainchild of Israeli entrepreneur Aviv Gadot, who came up with the idea when his wife wouldn't let him upload any of his photo snaps to Facebook. "My wife was always grabbing my phone and deleting most of my pictures," he told Business Insider. "She's beautiful and she feels bad about how she looks in photos. That's wrong. I wanted her to feel good about herself."
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