Everything you need to know about the big BlackBerry 10 unveiling

Alicia Keys and new phones like the Z10 and Q10 all had their time to shine at Wednesday's showy event

Thorsten Heins, the Chief Executive of BlackBerry shows off the new Blackberry 10 smartphones.
(Image credit: Mario Tama/Getty Images)

RIM is no more. The company officially changed its name to "BlackBerry" to signal the start of a new era after a disastrous past couple of years turned the Canadian phone-maker into the tech world's laughingstock. On Wednesday, a newly baptized BlackBerry (which will trade under the stock ticker BBRY) formally unveiled BlackBerry 10, the long-awaited mobile operating system charged with the monumental tasks of eating away at market share from the mighty iPhone and a formidable army of Androids. Here, everything you need to know from this morning's big unveiling:

Huh? RIM changed its name?

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Chris Gayomali is the science and technology editor for TheWeek.com. Previously, he was a tech reporter at TIME. His work has also appeared in Men's Journal, Esquire, and The Atlantic, among other places. Follow him on Twitter and Facebook.