“I know that checking the polls constantly is a recipe for self-deception and anxiety. But do I obey? Of course not. Elections aren’t just about policy choices. They’re status competitions. When the polls swing your way, you feel a surge of righteous affirmation. Your views are obviously correct! Your team’s virtues are widely recognized! You get to see the humiliation and pain afflicting your foes. When the polls swing the other way, well, who believes the polls anyway? Those idiots are obviously skewing the results. This has been a golden age for confirmation bias.”

David Brooks in The New York Times