BIC pens 'for her': A roundup of hilariously sarcastic reviews

The Amazon page for the widely mocked writing tools has become a stomping ground for internet comedians

"BIC for Her" pens

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Apparently, some marketing genius at BIC decided that women, too delicate to grip standard BIC pens, needed a writing utensil designed specifically for their tiny, fragile hands. Enter the "BIC for her" line of pens. The slim writing tools — which actually debuted last year — come in an array of soft, pastel ink colors and feature an "attractive barrel design in pink and purple." It's safe to say that the scornful public response to the product line, which came to a head this week, was probably not what BIC expected. Hundreds of amateur comedians have flocked to the "BIC For Her" Amazon page in the United Kingdom, offering up reviews that range from faux outrage ("What next? Vacuum cleaners for him? Irons for him? Stop it!") to blistering sarcasm ("My excitement turned to tears when I realized that they do not come with paper-for-her."). Here, a roundup of the best joke-laden product reviews:

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