Draw Something's disastrous month: 3 theories behind the slump

The popular Pictionary-like game just lost another 5 million users. Why are so many people suddenly abandoning the overnight gaming sensation?

Draw Something
(Image credit: chrisgz/Draw Something)

Up until April, the hit mobile doodling game Draw Something, which first debuted in February, was growing at an unprecedented rate — amassing 20 million daily active users at one point. In late March, the game's parent company, OMGPOP, was snatched up by online gaming giant Zynga for an eyebrow-raising $200 million, and usership has declined since. In April, the title lost a third of its then-15 million daily active users, with 900,000 people abandoning their artistic ambitions in the last week of April alone. What's behind Draw Something's sudden free fall? Here, three likely theories:

1. The Zynga effect

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