The perfume that smells like a Macbook Pro

Australian artists hire scent experts to recreate the distinctive aroma of a brand new Apple gadget. The question is: Why?

Macbook Pro
(Image credit: CC BY: William Brawley)

If you love the smell of a just-out-of-the-box Apple product, you're in luck. Now anyone willing to travel to Melbourne, Australia, can savor that aroma without having to shell out hundreds of dollars for a new Macbook, iPad, or iPhone. That's thanks to a group of young Australian artists called Greatest Hits, which has created a fragrance meant to capture the scent of a freshly minted Macbrook Pro. Here, a brief guide:

How do you put the scent of a Mac in a bottle?

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