The crowd at last week's Web 2.0 summit received news of a new search engine called WireDoo — courtesy of MC Hammer. Yes, that MC Hammer. The 49-year-old former rapper says his foray into the world of algorithmic search will offer "relationship-driven" "deep search" that goes beyond the lists of links provided by Google and other existing engines. For instance, if you search for cars, your results will turn up insurance rates, mechanics, and other related finds. Still: It's MC Hammer, and the internet tends to notice things like when a formerly bankrupt, '90s icon challenges a multibillion-dollar corporation at its own game. Here's what the web is saying:
Talk about being blindsided
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