Time to promote Apple to the Dow Jones Industrial Average?

The world's largest company is noticeably absent from the venerable financial index

Stock ticker
(Image credit: Tetra Images/Corbis)

Apple recently surpassed Exxon Mobil to become the world's largest company in terms of market value, but the tech giant still isn't one of the 30 titans of American industry — from IBM to Kraft — that make up the Dow Jones Industrial Average (DJIA). Since its creation in 1882 by financial journalists and statisticians, the list of bellwether companies making up the Dow has changed fewer than 50 times, and the last company to be added was Cisco in 2009. Is it Apple's time?

Yes. This is a win-win: "Apple should have been added years ago," says LandColt trading's Todd Schoenberger, as quoted by CNBC. Inclusion in the Dow would not only be a win for Apple shareholders — the move would likely drive the stock price even higher — but it would also give the index a much-needed boost. "The ripple effects would be tremendous... let's bring it on."

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