The Nintendo 3DS price slash: 4 takeaways

After a disappointing second quarter, the gaming giant is taking extreme measures to win back customers. What went wrong?

The Nintendo 3DS hand-held gaming console got a $80 price reduction and tech writers speculate what that means for the video game giant.
(Image credit: 55Laney69)

After a dreadful quarter for sales of its 3DS gaming system, Nintendo has decided to drastically reduce the portable gaming device's price — from $250 to $170 — beginning Aug. 12. Although the hand-held console sold 3.6 million units in its first five weeks of release earlier this year, raising hopes of long-term success, the second quarter produced just 710,000 sales, according to The Wall Street Journal, sending Nintendo's stock plummeting more than 20 percent on Thursday. What can we learn from the Nintendo 3DS' implosion? Here, four takeaways:

1. The 3DS bombed because it was was overpriced...

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