The story: Last week, Google launched Google+, a new social social network that's widely seen as a potential challenger to Facebook. In recent days, Google+ has been picking up traction and new users. So guess who's the most popular kid on the new social network's playground? Facebook founder Mark Zuckerberg. At last count, he had 29,543 followers, the most of anyone on Google+. Google co-founders Larry Page and Sergey Brin had 19,878 and 15,646, respectively, coming in at number 2 and number 4 on the list.

The reaction: "Well, this is awkward" says Chris Gayomali at TIME. "It's kind of like if MySpace's Tom Anderson took to Facebook in 2004 and immediately became the social network's most befriended person." It's beyond just weird, it "has to be somewhat embarrassing for Larry Page and Sergey Brin," says Alexia Tsotsis at TechCrunch. Yeah, it's a "bit funny and a bit embarrassing," but "it's not terribly surprising," says Nathan Olivarez-Giles in the Los Angeles Times. Zuckerberg is extremely well known, gets a ton of media coverage, was TIME magazine's "Person of the Year" in 2010, and had an Academy-Award winning film made about his life. No wonder he's popular.