The image: R.I.P, food pyramid (1992-2011). After nearly two decades, the United States Department of Agriculture kicked the nutritional icon to the curb Thursday and unveiled a new version: MyPlate. The plate-shaped graphic is meant to provide a simpler path to nutritional balance, but it didn't come cheap: The U.S.D.A spent a reported $2 million developing and promoting the "costly goodbye" to the oft-derided pyramid. "This is a quick, simple reminder for all of us to be more mindful of the foods that we're eating, and as a mom, I can already tell how much this is going to help parents across the country," Michelle Obama said at the unveiling. Is the new logo really worth seven figures?

The reaction: This is a "huge improvement" over the "baffling" pyramid, says Jennifer LaRue Huget in The Washington Post. "MyPlate is as easy as pie to understand," and there's "nothing to be snarky about with this particular use of federal funds." "Mmmm, pie," that's the not-so-nutritious connotation the shape has for me, says the Seattle Post-Intelligencer. I guess it "took quite some time and several presidential administrations for this eureka moment: People eat off plates, not pyramids." Here's what $2 million buys: