The image: With a "whopping 64 kilobytes of memory" and revolutionary-for-its-day graphic and sound cards, all housed within a stylish mud-brown keyboard, the Commodore 64 is among the most popular home computers ever made. Released in 1982, it sold more than two million units a year for nearly a decade before its maker, Commodore International, went bankrupt in 1994, outshone by players like Apple and I.B.M. Now, the 64 is looking to make a comeback. The charmingly retro new Commodore 64 may look the same, but its modern innards have built-in ethernet and a Blu-ray player (included in the "ultimate edition"). "We believe there is a huge potential to revive the early format," says new Commodore chief Barry Altman, who purchased the trademark last September.
The reaction: It's like "Geek Christmas," says Jordan Yerman at NowPublic. The awesome new Commodore 64 is "still rocking the beige plastic and iconic clickety-click key sound" from its original days. Not so awesome, says Charlie Sorrel at Wired. The cheapest working model of this "cute gimmick" costs $600, while the "ultimate edition" is $900. "If you think that's expensive, you're dead right. Add on the price of an expensive dinner for two and you could buy a MacBook Air."