The image: For the 3D fan who doesn't feel sufficiently awkward slipping on a pair of movie theater-provided glasses, Hasbro has just the product for you. At this year's New York Toy Fair, the company announced that it would begin selling 3D-equipped Transformers helmets, which it advertises as "role-play masks that are 'MORE THAN MEETS THE EYE!'" The masks, which are $10 each, come in Optimus Prime and Bumblee models, and will work at most 3D theaters. So customers can theoretically use them at a screening of Avatar 2, even if transformers and the Na'vi don't have much else in common.
The reaction: Hilarious? Yes, says Germain Lussier at Slash Film. But necessary? No way. Oh come on, says Sam Biddle at Gizmodo. Standard 3D glasses already "make you look kind of silly." That's what works about these masks. "If you're gonna look dorky, own it." Honestly, says Paul Young at Screen Rant , "tell me you don't want to be a kid again just so you could wear these bad boys to the theater." Check out the Transformers helmet and glasses: