Walmart's 'anti-aging' makeup for 8-year-old girls

The retail giant is adding a new cosmetics line aimed at the tween market, but commentators are questioning how urgently children need exfoliating cleansers

Walmart's tween makeup line features "lipshine" called "GR8" -- texting lingo for great.
(Image credit: Corbis)

Kids... they grow up so fast these days. So fast, that Walmart has introduced a youth-preserving cosmetics line called "geoGirl" aimed at kids ages 8 to 12 — a demographic with an estimated $2 billion in buying power. Some commentators are in an uproar over the entry-level makeup products, some of which are touted to have anti-aging ingredients. Here, a brief instant guide:

What exactly is geoGirl?

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