The video: Via a YouTube video, first posted by New York magazine, Conan O'Brien has announced the name of his upcoming TBS show, which premieres November 8, roughly 10 months after O'Brien was forced out of NBC's "Tonight Show." The acclaimed wit and wordsmith (a former writer for "The Simpsons") says that, after much agony, he's decided to christen his new effort simply "Conan": "I've spent millions of dollars, I've had media research companies, we've had thousands of people working around the clock, and we have got it."
The reaction: "Really?" says Dave Itzkoff in The New York Times, "Just 'Conan'? That's it?" This underwhelming revelation, announced "after a lengthy set-up and an attempt at a drum-roll," just continues to "diminish" our expectations of O'Brien. Say what you will about the name, says Adam K. Raymond in MTV's Clutch Blog, "this video is a short reminder of why we're so excited for this pasty guy to get back on TV." Watch it here: