Hard-partying tabloid fixture Lindsay Lohan has filed a $100 million lawsuit against online broker E-Trade over a company advertisement depicting a "boyfriend-stealing, 'milkaholic' baby" named Lindsay. The spot, which features three talking babies, debuted last month during the Super Bowl. "This is a subliminal message," her lawyer told the NY Post. "Everybody's talking about it and saying it's Lindsay Lohan." E-Trade says the "Lindsay" character was based on a member of their ad team. Lohan has clearly dived "off the deep end of paranoid narcissism," says Maureen O'Connor at Gawker. "We're just not sure about this one," says Erin Geiger Smith at TBI.com. Here's the offending commercial in full: