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Amid news that Sam's Club, a division of Wal-Mart, will lay off 11,000 workers due to stiffening competition, the mega-retailer has released a new TV commercial (watch below) that's raising questions about the heretofore upbeat company's direction. The scene: A child's birthday party. The twist: A father dressed in a clown get-up from budget-minded Wal-Mart is about to surprise the small guests when he accidentally steps on a metal toy unicorn — and erupts in a prolonged screech of pain, as traumatized children flee. While some have praised the ad as "hilarious," others call it "creepy" and wonder if its "dark humor" is the right approach for the low-priced retail giant. What do you think?

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