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Kraft: Will a bid for Cadbury fall short?

Kraft, the big U.S. food conglomerate, this week launched a hostile takeover bid for British candy maker Cadbury, said Andrew Ross Sorkin in The New York Times. Cadbury spurned the offer, saying that the proposed $16.5 billion price “substantially undervalues its future prospects.” Kraft first approached Cadbury in September, indicating it would pay $5.04 in cash and about a quarter share of Kraft stock for each Cadbury share. Cadbury’s board was not interested. Kraft’s new bid leaves those terms unchanged, but because Kraft’s share price has slipped since September, the offer is actually worth less than the $16.8 billion price that Kraft originally contemplated.

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