Is Bing a match for Google?

How Microsoft's new search engine compares to the giant of Internet search

Microsoft has finally come up with a search engine that can compete with Google, said Rafe Needleman in CNET News. The newly unveiled Bing—a "rebranded and rebuilt" version of Live Search available to the public next week—is "a solid improvement, and it beats Google in important areas." For one thing, Bing’s presentation is "far superior," in part because it helps users save time by giving them a window where they can see an excerpt from each item in their search results.

That won't be enough to make Bing replace Google as the generic word for Web search, said Eric Auchard in Britain's The Guardian. "Many of the features Bing incorporates have been tried by smaller Web search providers and failed to make a dent" in Google's search-audience share. Microsoft will never build a Google killer until it can make it's search engine an "all-purpose tool" that helps users of Outlook, Office, and Explorer find the emails, documents, and Web pages they use every day.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
To continue reading this article...
Continue reading this article and get limited website access each month.
Get unlimited website access, exclusive newsletters plus much more.
Cancel or pause at any time.
Already a subscriber to The Week?
Not sure which email you used for your subscription? Contact us