The creators of HBO’s “polygamist family drama” Big Love have crossed “a very bright ethical line,” said Joel Campbell in the Mormon Times. For an upcoming episode, the series producers re-create temple rites, a sacred ceremony to members of the Church of Jesus Christ of Latter-day Saints. To add insult to injury, the show uses “LDS Church practices as the portrayal of what polygamist groups do.” It’s inaccurate, disrespectful, and sends the wrong message to the public. (Watch a preview of Season 3)

“It's fine for the Church of Jesus Christ of Latter-day Saints to tell its members not to talk about the temple ceremony,” said Maurice Hall in The Salt Lake Tribune, “but it's another thing altogether” to tell non-Mormons “what they can talk about—especially if it's accurate and respectful.” Message to modern-day Mormons: “Keep your rules inside your tribal tent.”

Nobody’s talking about what’s really going on here, said David Zurawik in the Baltimore Sun. “Forgive me for being skeptical, but do you think this could be a ratings ploy” for a series that’s struggling to hold its audience? HBO is “apologizing in advance to the Mormons,” but that won't stop it from airing the episode—“welcome to the values of Hollywood.”