Hiring Jerry Seinfeld is officially a sign of "desperation and creative bankruptcy," said Ryan Tate in Gawker. "Flailing NBC executive Ben Silverman" is buying a reality TV project from the comedian—The Marriage Ref, in which a panel of celebrities will judge marital disputes. Microsoft threw a similar Hail Mary when it "bizarrely enlisted" Seinfeld to promote its troubled Vista operating system. (click here to watch the ad) It was quickly canceled.

“Thankfully,” Seinfeld’s “role will be behind the camera as an executive producer and creator,” said The First Post. But as the show will feature a “celebrity-guest format, it's not too difficult to imagine an occasional on-camera appearance,” which could be a mistake. (clcik here to watch Seinfeld on Letterman recently)

“There's no disputing that Seinfeld is/was one of the funniest sitcoms of all time,” said Amelie Gillette in The Onion’s A.V. Club. “But this doesn't sound like the work of” the Seinfeld we love—“it sounds more like the work of Bee Movie TV Junior Seinfeld.” Still, he’s Jerry Seinfeld, and NBC will “let him do anything.”