GOOD DAY FOR: Name-calling, as Christie’s next week will auction the rights to pick the scientific name for a sinuous shark recently discovered in Indonesian waters. The money will go into a fund for protecting the shark’s habitat. Selling the rights to name new species is catching on as scientists and conservationists struggle to raise money. (The Washington Post, free registration)

BAD DAY FOR: Feeling all right, as Verizon Wireless is putting 44 ring tones from Bob Marley songs back on its Web site despite fresh threats from the late reggae singer’s estate to file a trademark infringement lawsuit. (The New York Times, free registration)