The Week Contest
This week’s question: The CEO of a Connecticut marketing company has developed a “snowflake test”—in which he asks job applicants when they last cried and whether they’re afraid of guns—to screen out Millennials who have “an entitled attitude.” If he were to write a management book based on his hiring philosophy, what would it be called?
Last week’s contest: A perfume for women who admire Vladimir Putin has gone on sale in Moscow. The scent is called Russian Woman, but please come up with a name for a perfume for either gender that better captures the macho magnetism of Russia’s dictatorial president.
THE WINNER: Old Spyce
Burt Snooks, Gulf Breeze, Fla.
SECOND PLACE: BRUTal
Patty Oberhausen, Fort Wayne, Ind.
THIRD PLACE: Eaupression
Rob Joiner, Carson City, Nev.
For runners-up and complete contest rules, please go to theweek.com/contest.
How to enter: Submissions should be emailed to firstname.lastname@example.org. Please include your name, address, and daytime telephone number for verification; this week, type “Snowflake test” in the subject line. Entries are due by noon, Eastern Time, Tuesday, April 11. Winners will appear on the Puzzle Page next issue and at theweek.com/puzzles on Friday, April 14. In the case of identical or similar entries, the first one received gets credit.
The winner gets a one-year subscription to The Week.
Sources: A complete list of publications cited in The Week can be found at theweek.com/sources.